“Blurring Lines” Report Outlines Growing Demand for Workers Who Can Combine Business, Tech Skill Sets


An increasingly technology driven economy is creating a new category of “hybrid jobs” that combine programming skills along with abilities in design, data analysis and marketing, according to a new report, “Blurring Lines: How Business and Technology Skills Are Merging to Create High Opportunity Hybrid Jobs,” released today by General Assembly (GA) and Burning Glass Technologies.

In a world defined by the computer and mobile screens that surround us, there’s hot demand for workers who can shape how people interact with technology, such as User Experience Designer, Data Scientists and Product Managers. Yet, according to the report, few educational institutions and training programs teach this combination of skills together, creating a potential talent deficit.

Key findings from the report include:

  • These roles are in high demand: More than 250,000 positions were open in the last year for hybrid jobs.
  • Data analytics, digital marketing and mobile marketing are growing especially fast: Demand for data science skills has tripled over the past five years, while demand for digital marketing and mobile skills has more than doubled.
  • Web development and mobile development positions are in the highest demand: More than 100,000 positions for web and mobile developers have been available over the past year.
  • These jobs pay well: Advertised salaries for these roles range from $65,000 to $111,000 per year. This range is well above the national average starting salary, and in line with IT roles requiring more significant technical training.
  • Mobile development, data analytics, and product management positions pay the highest salaries: These roles each have an average advertised salary of more than $100,000, demonstrating both their high value to employers and the shortage of qualified talent.

“This study finds that employers today are increasingly seeking a talent pool that can offer a mix of marketing savvy and programming skills. These are two traditionally unique skillsets that are both essential for the jobs of today, such as creating mobile apps and conducting big data analysis,” said Matthew Sigelman, CEO, Burning Glass. “Educational institutions should consider how they, as the suppliers of talent, can synthesize these avenues of learning in order to meet this rising demand.”

“At General Assembly, we are constantly anticipating trends in the marketplace and what skills our students need most to maintain a competitive edge and thrive in the job market,” said Jake Schwartz, co-founder and CEO, General Assembly. “This report further demonstrates the need for accelerated learning programs like GA and the value they can provide for students looking to level up in their careers or gain the skills necessary for the growing market of hybrid jobs available today.”

To download the report, please visit

About General Assembly

General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love through instruction and opportunity in technology, design and business. General Assembly offers full-time immersive programs, classes, workshops and online educational programming on the most relevant skills of the 21st century economy, including web development, user experience design, product management, digital marketing and data science. Headquartered in New York, General Assembly was established in early 2011 and has 14 campuses worldwide, in Atlanta, Austin, Boston, Chicago, Hong Kong, London, Los Angeles, Melbourne, New York, San Francisco, Singapore, Seattle, Sydney and Washington, D.C.

About Burning Glass

Burning Glass’s tools and data are playing a growing role in informing the global conversation on education and the workforce by providing researchers, policy makers, educators, and employers with detailed real-time awareness into skill gaps and labor market demand. Burning Glass’s job seeker applications power several government workforce systems and have been shown to have substantive impact on reemployment outcomes and on labor market literacy.

Headquartered in Boston, Burning Glass is proud to serve a client base that spans six continents, including education institutions, government workforce agencies, academic research centers, global recruitment and staffing agencies, major employers, and leading job boards. For more information, visit

“Blurring Lines” Report Outlines Growing Demand for Workers Who Can Combine Business, Tech Skill Sets